One Growth Platform for Real Estate Leads, Follow-Up, and Conversion

Broad Leads brings exclusive, verified opportunities together with the AI CRM, automation, scheduling, reporting, and reputation tools you need to turn every lead into a closing — all in one connected system built for agents.

All-in-One Platform

Everything that runs your business, finally in one place

Most agents stitch together a lead source, a CRM, a calendar, a texting tool, and a review app — then spend their day toggling between them. Broad Leads connects every stage of growth into a single workflow so nothing slips and no lead goes cold.

10+
Tools unified in one platform
5min
Average speed-to-lead alert
98%
Lead review accuracy
24/7
Automated follow-up
AI CRM

An AI CRM built specifically for real estate

Every verified lead lands in a CRM that already understands the way agents work — stages, timelines, budgets, and the next best action surfaced automatically.

  • Smart lead scoring ranks who to call first
  • Auto-summarized contact history and notes
  • Suggested follow-up messages ready to send
  • One organized record per lead across every channel
Broad Leads · AI CRM
Next best action: Call Jordan D.
Pre-approved · Timeline 30 days · Score 92
JD
Jordan D.Relocation buyer · $480K
Verified
MR
Maria R.Home valuation request
Seller Lead
TS
Theo S.Appointment · Thu 4:00 PM
Appointment Set
Lead Routing

Instant, fair distribution

  • Round-robin or weighted assignment
  • Route by ZIP code, lead type, or price band
  • Auto re-route if the first agent doesn't respond
  • Full audit trail of who got which lead and when
Lead Routing

The right lead reaches the right agent in seconds

Speed-to-lead wins deals. Broad Leads routes every new opportunity to the correct agent the moment it's verified, with rules that match your team structure and territories.

Configure simple round-robin for a solo brand, or layered rules for a growing team — by neighborhood, buyer vs. seller, or deal size. If an agent is unavailable, the platform automatically reassigns so no lead waits.

Pipeline Management

Watch every lead move from first contact to closed

A clear, visual pipeline keeps your whole business moving forward. Drag a lead between stages and the platform updates tasks, reminders, and reporting automatically.

Stage 1

New Lead

Verified opportunity just delivered.

Stage 2

Contacted

First call, text, or email sent.

Stage 3

Qualified

Intent, budget, and timeline confirmed.

Stage 4

Appointment Set

Meeting or showing on the calendar.

Stage 5

Active Client

Working buyer or signed listing.

Stage 6

Under Contract

Offer accepted, deal in motion.

Stage 7

Closed

Commission earned, review requested.

Stay Organized

Scheduling and reporting that run themselves

Book more meetings with less back-and-forth, and always know exactly where your pipeline and ROI stand.

Appointment Scheduling

Share a personal booking link, sync your calendar, and let leads pick a time. Automatic reminders cut no-shows.

Reporting Dashboard

Track lead volume, response time, conversion rate, and ROI by source and ZIP code in real-time dashboards.

Activity & Conversion Insights

See which follow-up sequences and templates actually move leads forward, then double down on what works.

Reach Every Lead

SMS, email, and WhatsApp — automated and on time

Connect with leads on the channel they actually answer, with alerts and sequences that fire automatically.

SMS & Text Alerts

Instant new-lead texts and two-way conversations from one inbox.

Email Campaigns

Drip sequences and newsletters with open and click tracking.

WhatsApp Notifications

Reach leads where they already chat, with delivery confirmation.

Automated Sequences

Trigger the right message at the right moment, hands-free.

Live Call Transfers

Connect with hot leads by phone the moment they're ready.

Saved Templates

Reusable text and email templates personalize in one click.

Visibility & Trust

Build reputation and get found by local buyers

Convert happy clients into proof, rank for local searches, and keep your favorite tools connected.

Review Management

Request, collect, and showcase reviews from Google, Zillow, and Facebook — automatically, after every closing.

SEO Agent Profile

A search-optimized public profile with your bio, listings, stats, and reviews so local searchers find you first.

Integrations

Connect Twilio, your calendar, email, and lead sources so data flows in and out without manual exports.

Team Collaboration

Built for solo agents and growing teams alike

Give every team member the right access, share notes, hand off leads cleanly, and keep your whole brokerage rowing in the same direction.

  • Role-based permissions for agents, ISAs, and admins
  • Shared pipeline, notes, and lead history
  • Team-wide reporting and leaderboards
  • Clean handoffs when leads change owners

Shared Inbox

One place for the whole team to reply.

Task Assignment

Delegate follow-ups in a click.

Team Reporting

Compare performance at a glance.

Access Control

Right data for the right people.

The Full Stack

Ten core capabilities, one connected platform

Each piece is powerful on its own — together they create a follow-up machine your competitors can't match.

AI CRM

Organize and prioritize every lead automatically.

Lead Routing

Send each lead to the right agent instantly.

Appointment Scheduling

Booking links, reminders, and calendar sync.

Reporting

Real-time dashboards for volume and ROI.

Review Management

Collect and showcase 5-star reviews.

SEO Profile

Get found by local buyers and sellers.

SMS / Email / WhatsApp

Multi-channel alerts and sequences.

Pipeline Management

Visual stages from new lead to closed.

Team Collaboration

Shared access, notes, and reporting.

Integrations

Twilio, calendar, email, and lead sources.

See the Whole Platform Working for You

Get exclusive verified leads and the complete toolkit to convert them — all under one login.