One growth platform for real estate leads, follow-up, and conversion
Broad Leads brings exclusive, verified opportunities together with the AI CRM, automation, scheduling, reporting, and reputation tools you need to turn every lead into a closing — all in one connected system built for agents.
Everything that runs your business, finally in one place
Most agents stitch together a lead source, a CRM, a calendar, a texting tool, and a review app — then spend their day toggling between them. Broad Leads connects every stage of growth into a single workflow so nothing slips and no lead goes cold.
Stitched-together tools
- A separate lead source
- A separate CRM and calendar
- A separate texting tool and review app
- A day spent toggling between them
One connected platform
- Every stage of growth in a single workflow
- Nothing slips
- No lead goes cold
- Exclusive, verified leads plus the tools to convert them
An AI CRM built specifically for real estate
Every verified lead lands in a CRM that already understands the way agents work — stages, timelines, budgets, and the next best action surfaced automatically.
- Smart lead scoring ranks who to call first
- Auto-summarized contact history and notes
- Suggested follow-up messages ready to send
- One organized record per lead across every channel
AI CRM for real estateInstant, fair distribution
- Round-robin or weighted assignment
- Route by ZIP code, lead type, or price band
- Auto re-route if the first agent doesn't respond
- Full audit trail of who got which lead and when
The right lead reaches the right agent in seconds
Speed-to-lead wins deals. Broad Leads routes every new opportunity to the correct agent the moment it's verified, with rules that match your team structure and territories.
Configure simple round-robin for a solo brand, or layered rules for a growing team — by neighborhood, buyer vs. seller, or deal size. If an agent is unavailable, the platform automatically reassigns so no lead waits.
Watch every lead move from first contact to closed
A clear, visual pipeline keeps your whole business moving forward. Drag a lead between stages and the platform updates tasks, reminders, and reporting automatically.
New Lead
Verified opportunity just delivered.
Contacted
First call, text, or email sent.
Qualified
Intent, budget, and timeline confirmed.
Appointment Set
Meeting or showing on the calendar.
Active Client
Working buyer or signed listing.
Under Contract
Offer accepted, deal in motion.
Closed
Commission earned, review requested.
Scheduling and reporting that run themselves
Book more meetings with less back-and-forth, and always know exactly where your pipeline and ROI stand.
Appointment Scheduling
Share a personal booking link, sync your calendar, and let leads pick a time. Automatic reminders cut no-shows.
Reporting Dashboard
Track lead volume, response time, conversion rate, and ROI by source and ZIP code in real-time dashboards.
Activity & Conversion Insights
See which follow-up sequences and templates actually move leads forward, then double down on what works.
SMS, email, and WhatsApp — automated and on time
Connect with leads on the channel they actually answer, with alerts and sequences that fire automatically.
SMS & Text Alerts
Instant new-lead texts and two-way conversations from one inbox.
Email Campaigns
Drip sequences and newsletters with open and click tracking.
WhatsApp Notifications
Reach leads where they already chat, with delivery confirmation.
Automated Sequences
Trigger the right message at the right moment, hands-free.
Live Call Transfers
Connect with hot leads by phone the moment they're ready.
Saved Templates
Reusable text and email templates personalize in one click.
Build reputation and get found by local buyers
Convert happy clients into proof, rank for local searches, and keep your favorite tools connected.
Review Management
Request, collect, and showcase reviews from Google, Zillow, and Facebook — automatically, after every closing.
See reputation toolsSEO Agent Profile
A search-optimized public profile with your bio, listings, stats, and reviews so local searchers find you first.
View agent profileIntegrations
Connect Twilio, your calendar, email, and lead sources so data flows in and out without manual exports.
Built for solo agents and growing teams alike
Give every team member the right access, share notes, hand off leads cleanly, and keep your whole brokerage rowing in the same direction.
- Role-based permissions for agents, ISAs, and admins
- Shared pipeline, notes, and lead history
- Team-wide reporting and leaderboards
- Clean handoffs when leads change owners
Shared Inbox
One place for the whole team to reply.
Task Assignment
Delegate follow-ups in a click.
Team Reporting
Compare performance at a glance.
Access Control
Right data for the right people.
Ten core capabilities, one connected platform
Each piece is powerful on its own — together they create a follow-up machine your competitors can't match.
AI CRM
Organize and prioritize every lead automatically.
Lead Routing
Send each lead to the right agent instantly.
Appointment Scheduling
Booking links, reminders, and calendar sync.
Reporting
Real-time dashboards for volume and ROI.
Review Management
Collect and showcase 5-star reviews.
SEO Profile
Get found by local buyers and sellers.
SMS / Email / WhatsApp
Multi-channel alerts and sequences.
Pipeline Management
Visual stages from new lead to closed.
Team Collaboration
Shared access, notes, and reporting.
Integrations
Twilio, calendar, email, and lead sources.