Import every lead, route it instantly, and follow up automatically across email, text, and voicemail. The Broad Leads CRM turns scattered prospects into an organized, always-on pipeline built specifically for real estate.
No generic sales tool to bend into shape. Every field, stage, and automation is designed around how agents win business — from first inquiry to closing table.
Move leads through a visual pipeline and the CRM updates tasks, reminders, and reporting for you. No more guessing who needs a call today.
Imported or delivered, ready to work.
First outreach logged automatically.
Budget and timeline confirmed.
Meeting booked on the calendar.
Actively touring or listing.
Deal in motion to closing.
Won, with a review request queued.
Bring leads from anywhere and let the CRM distribute, deduplicate, and assign tasks automatically.
Upload CSVs or connect your sources to pull leads in instantly — fully mapped to the right fields.
Distribute new leads fairly across your team with rules by ZIP, lead type, or availability.
Trigger call, text, and follow-up reminders the moment a lead enters or changes stage.
Track value, stage, and close dates so you always know what your pipeline is really worth.
Real-time alerts for new leads, replies, and tasks across desktop, email, and mobile.
Sync your calendar, share booking links, and let leads schedule meetings without the back-and-forth.
Set it up once and let the CRM nurture every lead with the right message at the right time — then show you exactly what's working.
Multi-step sequences that nurture leads until they're ready to talk.
Reusable, personalized templates you can send in a single click.
Know the instant a lead opens your message and follow up while you're top of mind.
See which links and listings get clicked so you can prioritize the warmest leads.
Leave pre-recorded voicemails to dozens of leads without dialing each one.
Two-way texting with images and links, all logged on the lead's timeline.
The CRM connects to Twilio for carrier-grade SMS, MMS, and voice — so your messages and voicemail drops actually get delivered, with your own local number.
Twilio costs are not included. SMS, MMS, voice, and phone-number usage are billed directly through your own Twilio account at Twilio's standard rates. Connecting Twilio takes only a few minutes, and you keep full control of your messaging spend.