AI-powered real estate CRM for faster follow-up
Import every lead, route it instantly, and follow up automatically across email, text, and voicemail. The Broad Leads CRM turns scattered prospects into an organized, always-on pipeline built specifically for real estate.
A CRM that already speaks your language
No generic sales tool to bend into shape. Every field, stage, and automation is designed around how agents win business — from first inquiry to closing table.
- Buyer and seller pipelines out of the box
- AI prioritizes who to contact next
- Automated tasks so nothing slips
- Two-way SMS, email, and voicemail in one timeline
Follow-up in one timelineEvery lead has a clear next step
Move leads through a visual pipeline and the CRM updates tasks, reminders, and reporting for you. No more guessing who needs a call today.
New Lead 1
Imported or delivered, ready to work.
Contacted 2
First outreach logged automatically.
Qualified 3
Budget and timeline confirmed.
Appointment Set 4
Meeting booked on the calendar.
Active Client 5
Actively touring or listing.
Under Contract 6
Deal in motion to closing.
Closed 7
Won, with a review request queued.
Illustrative sample. On small screens, swipe sideways to see every stage.
Get every lead in, then never lose one
Bring leads from anywhere and let the CRM distribute, deduplicate, and assign tasks automatically.
Lead Import
Upload CSVs or connect your sources to pull leads in instantly — fully mapped to the right fields.
Round-Robin Routing
Distribute new leads fairly across your team with rules by ZIP, lead type, or availability.
Automated Tasks
Trigger call, text, and follow-up reminders the moment a lead enters or changes stage.
Deal Tracking
Track value, stage, and close dates so you always know what your pipeline is really worth.
Notifications
Real-time alerts for new leads, replies, and tasks across desktop, email, and mobile.
Calendar & Appointments
Sync your calendar, share booking links, and let leads schedule meetings without the back-and-forth.
Campaigns, templates, and tracking that convert
Set it up once and let the CRM nurture every lead with the right message at the right time — then show you exactly what's working.
Drip Campaigns
Multi-step sequences that nurture leads until they're ready to talk.
Email & Text Templates
Reusable, personalized templates you can send in a single click.
Email Open Tracking
Know the instant a lead opens your message and follow up while you're top of mind.
Click Tracking
See which links and listings get clicked so you can prioritize the warmest leads.
Voicemail Drops
Leave pre-recorded voicemails to dozens of leads without dialing each one.
SMS & MMS
Two-way texting with images and links, all logged on the lead's timeline.
Reliable calling and texting, built in
The CRM connects to Twilio for carrier-grade SMS, MMS, and voice — so your messages and voicemail drops actually get delivered, with your own local number.
- Use a dedicated local phone number
- Send and receive SMS/MMS in the CRM
- Power voicemail drops and call logging
Please note
Twilio costs are not included. SMS, MMS, voice, and phone-number usage are billed directly through your own Twilio account at Twilio's standard rates. Connecting Twilio takes only a few minutes, and you keep full control of your messaging spend.