Frequently Asked Questions

Broad Leads is a real estate lead generation and referral platform that connects Realtors with exclusive, verified buyer and seller opportunities. We run targeted marketing campaigns across your chosen ZIP codes, screen every prospect through a dedicated Inside Sales Agent (ISA) team, and deliver only those who show real intent — organized inside an AI-powered CRM so you can follow up and convert without chasing recycled internet leads. In short, we handle the sourcing and qualifying so you can focus on relationships and closings.

Yes. Leads are assigned to you by the ZIP codes and territory you select, not blasted out to five competing agents the way shared lead marketplaces work. Under the rules of your package, the opportunities generated in your protected area come to you — so you're building your own pipeline, not racing strangers to the phone. Exclusivity is the foundation of how Broad Leads is designed, and it's the single biggest reason agents switch to us.

Every lead is reviewed by our ISA (Inside Sales Agent) team before it reaches you. They confirm the contact details are accurate, verify the location matches your territory, and assess intent, timeline, and readiness to move. Prospects that don't show genuine motivation are filtered out, so the conversations that land in your CRM start with real opportunity rather than a cold name and number. This human verification step is what separates a Broad Leads opportunity from a raw form fill.

No. Broad Leads is not a pay-per-lead service. Instead, packages are structured as subscription or setup plans, plus a referral fee depending on the package you choose. This keeps your costs predictable and aligns us with your long-term growth rather than nickel-and-diming you for every contact. You can see exactly how each plan is structured on our pricing page.

ISA stands for Inside Sales Agent. It's the person on our team who contacts and qualifies prospects before they're handed off to you. The ISA confirms the lead's details, gauges how serious and ready they are, and makes sure the opportunity is a genuine fit for your market. Think of them as the front line that protects your time — they do the early sorting so the leads you receive are already warmed up and worth your attention.

Some packages include lead guarantees or closing-related perks, and we stand firmly behind the quality of what we deliver. That said, we can't promise a specific number of closings, because results depend on factors within your control too — how quickly you follow up, your local market conditions, your performance as an agent, and the type of lead. We give you verified, exclusive opportunities and the CRM tools to work them; turning those into closings is a partnership. The faster and more consistently you follow up, the better your outcomes.

Because territories are exclusive, a ZIP code can sometimes already be claimed by another agent. If that happens, we'll suggest nearby ZIP codes, neighboring cities, or surrounding counties based on current availability, so you can still build in a strong, growth-ready market close to where you wanted to be. The best way to lock in your preferred area is to check availability early — territories move quickly. You can reach out to our team to see what's open near you.

Our AI-powered CRM is included in selected higher-tier packages. It's purpose-built for real estate — managing leads, appointments, reminders, pipeline stages, and follow-up automation in one place. If CRM access matters to your workflow, check which plans include it on the pricing page, or explore the full feature set on our CRM page.

No. Where applicable, Twilio and other third-party messaging fees are billed separately from your Broad Leads package. These cover the SMS, calling, and messaging infrastructure that powers features like text alerts and live transfers. We keep this transparent so you always know which costs are platform fees and which are pass-through usage charges from third-party providers.

It depends on the package. Some plans include a 90-day money-back guarantee, while our entry-level Foundation package does not include a refund. Before you sign up, we'll walk you through exactly which guarantee applies to your chosen plan so there are no surprises. Full terms are outlined on the pricing page and confirmed during onboarding.

Once your campaigns are live and your territory is set up, leads begin flowing as our marketing generates and our ISA team verifies them. Delivery timing depends on your market, the lead type, and seasonal demand, but verified opportunities are pushed to you in real time through SMS, email, or your CRM the moment they clear review. Speed-to-lead is critical in real estate, so we're built to alert you instantly rather than batch leads up.

Absolutely. Broad Leads works for solo agents and full teams alike. Team-oriented packages let you cover more ZIP codes, distribute verified leads across your agents, and manage the whole pipeline inside a shared CRM. If you're scaling a brokerage or running a buyer/seller team, talk to us about a setup sized for your headcount and territory footprint.

Getting started is simple: tell us the ZIP codes, cities, or counties you want to grow in, choose the package that fits your goals, and we'll confirm territory availability and launch your campaigns. From there, our ISA team begins verifying and delivering opportunities to you. The fastest path is to contact our team or compare packages — and remember, exclusive territories are first-come, so it pays to claim yours early.